Games
How Game Factions Teach Building a Brand Personality
In games with factions, each group feels unmistakably itself within seconds.
Blog, page 7 of 16
Every post from the studio desk, newest first.
Games
In games with factions, each group feels unmistakably itself within seconds.
Games
A splash screen is the handful of seconds before a game truly begins, the logo, the mood, the first flash of identity that...
Games
A game map has an almost impossible job: make an enormous, complex world instantly understandable, show players where they are,...
A game can contain hundreds of icons, each of which must be instantly recognisable at a tiny size, in a crowded interface,...
Games
Game artists are ruthless about colour. A game's palette is chosen deliberately to set a mood, create recognition and hold a...
Games
Live games keep themselves feeling new by rolling out seasonal themes, fresh colors, limited events, and a changed mood that...