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Split Testing a Small Business Website With Low Traffic

You changed the button colour, ran a split testing tool for two weeks, and got a result that flipped back and forth every few days. With 1,500 visitors a month, that is not bad luck.

TBTheo BanerjeeNov 9, 2026Calls to Action
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Two printed versions of a small business homepage laid side by side on a design studio table with sticky notes and a laptop showing a simple chart

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