Games
How Game Victory Screens Teach a Thank You Page
When a player wins, a game does not simply cut to black.
A plumber in Tyler told me last spring that he had asked every customer for a Google review for two years and ended up with nineteen. The company across the loop, smaller and newer, had 212. He assumed they were buying them. They were not.
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Games
When a player wins, a game does not simply cut to black.
Games
Many games greet you with a mascot, a little character on the loading screen, in the menus, popping up when you win or lose.
Games
A bakery client of ours had spent three years building a name around a word from her grandmother's dialect.
Games
A plumber in Longview asked me last spring why nobody picked the middle package on his pricing page.
Games
Online games are full of small badges and emblems that do a big job in a tiny space, telling a player at a glance that...
Calls to Action
The button is the smallest piece of copy on a website and often the most important, because it is the moment a visitor decides...
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