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How to Make a Brand Style Guide for a Small Business

Your logo looks slightly different on the van, the website and the price list, and every new flyer seems to use a new shade of blue. That drift is not a design failure, it is what happens when the rules live in one person's head.

ISImogen StrandNov 3, 2026Brand Identity
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Printed brand guide pages spread on a studio table showing a logo, colour swatches with codes and font samples

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