Calls to Action
The Homepage Elements That Quietly Push Visitors Away
We once ran a simple recording session watching five people use a client's homepage for the first time, no coaching, no script,...
Walk down the aisle of any retro game store and the box art tells its own history lesson. Early covers are often garish, inconsistent, and barely related to what the game inside actually looks like, painted by illustrators who sometimes...
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Calls to Action
We once ran a simple recording session watching five people use a client's homepage for the first time, no coaching, no script,...
Brand Identity
A client once handed us a brand guide that was, to its credit, beautifully designed, five swatches on a single page, each...
Games
A good in-game tutorial rarely announces itself as one.
Games
A client called me two winters ago, frustrated that her yoga studio's new "Community" page was getting visits but no sign-ups...
Games
A friend who designs mobile game interfaces for a studio in Manchester sent me a screen recording last spring with no caption,...
Games
Marketing and tycoon games put the growth of a brand in your hands, rewarding clever promotion, smart pricing, and shrewd...
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