About
What Blue Feather Agency is for, who writes it, how claims are checked, and where to write when we get something wrong.
Blue Feather Agency publishes when there is something to publish. There is no schedule and no filler, and every piece stays in the archive even after we have changed our minds about it.
There was no plan. Imogen Strand kept being asked the same handful of questions about branding and web design, got tired of writing the same reply, and put the replies somewhere permanent.
There is no house byline here. Each piece is signed, and each signature leads to everything else that person has put their name to.
Imogen Strand, Brand strategist. Imogen started in print, setting type for menus and wedding invitations, before moving into brand identity. She still tests every logo by photocopying it twice.
Theo Banerjee, Web designer. Theo builds websites for local businesses in East Texas and keeps a spreadsheet of every contact form he has ever shipped and how many messages it brought in.
Callum Reyes, Games and visual culture writer. Callum drew menus and HUDs for two small indie studios before joining the agency. He writes about game interfaces and what they teach designers working far from games.
Each piece sits under exactly one heading. Readers arriving from search mostly land in games, brand identity and logo design, so those sections get looked after first.
The site pays for itself through a small number of outbound links. It has never been enough to change what gets written, and the day it is, we will say so here.
There are questions we routinely decline. Anything that depends on facts only you can see, and anything where being wrong would cost you real money on our say so.
We write from notes taken while doing the thing, not from a summary of other summaries. Where we are unsure, the page says so in plain words.
Nobody has editorial input except the people whose names are on the articles. That includes anyone who has ever sent us money.
The full process, including corrections and commercial links, is set out on the editorial policy page.
Tell us which line is wrong and why, at [email protected] or through the contact page. Small errors are corrected the same week. Anything that changes the advice gets a dated note at the bottom of the article.
