The promise behind the site
Everything published on bluefeatheragency.com takes the same route from idea to page. This document explains that route so you can judge our work fairly.
Standards
How Blue Feather Agency chooses topics, checks claims, names writers, dates articles and handles corrections and commercial links.
Everything published on bluefeatheragency.com takes the same route from idea to page. This document explains that route so you can judge our work fairly.
A subject earns a page when somebody has asked about it twice, or when we went looking for the answer ourselves and came back empty handed.
A minority of outbound links are commercial. None of them have ever changed a sentence that was written before the link existed.
We have never taken a criticism down because somebody asked, and the asking tends to tell readers more than the original complaint did.
A draft goes through four hands worth of work. The writer separates what they know from what they assume. The assumptions are either checked against something nameable or deleted. What is left gets written up. Then a second person reads it looking only for overconfidence, which is the failure this subject invites most.
We treat dates as facts, not decoration. Refreshing a page to look current without changing its substance is a small lie we would rather not tell, so we do not touch the date unless the content genuinely moved.
Nothing is published anonymously. A name on a page means somebody can be asked about it later, and that is the only accountability a small site has.
Imogen Strand, Brand strategist. Imogen started in print, setting type for menus and wedding invitations, before moving into brand identity. She still tests every logo by photocopying it twice.
Theo Banerjee, Web designer. Theo builds websites for local businesses in East Texas and keeps a spreadsheet of every contact form he has ever shipped and how many messages it brought in.
Callum Reyes, Games and visual culture writer. Callum drew menus and HUDs for two small indie studios before joining the agency. He writes about game interfaces and what they teach designers working far from games.
Write to [email protected] with the page address and what is wrong. Factual errors are fixed quickly. If the correction changes the conclusion of a piece, we add a short note at the foot of the page rather than quietly editing it.