Brand Identity
Why a Logo Redesign Fails When It Skips the Brand Strategy Step
A new logo gets commissioned more often than a brand strategy does, which is backwards in a way that explains why so many...
Blog, page 14 of 16
Every post from the studio desk, newest first.
Brand Identity
A new logo gets commissioned more often than a brand strategy does, which is backwards in a way that explains why so many...
Games
Game trailers routinely generate extraordinary excitement, building anticipation to a fever pitch in just a few minutes and...
Games
The biggest game franchises are among the most valuable and recognizable brands in the world, their characters and worlds known...
Games
I learned type with a composing stick, setting restaurant menus and wedding invitations letter by letter, and the habit that...
Games
Steam shows you two verdicts for most games, and the gap separating them is often the most honest number on the store page.
Games
The first HUD I ever shipped for a phone failed in a hallway.