Logo Design
Why a Logo That Works in Black and White Travels Further
A logo gets designed on a bright screen, approved in full color, and then spends the rest of its working life being reproduced...
Blog, page 10 of 16
Every post from the studio desk, newest first.
Logo Design
A logo gets designed on a bright screen, approved in full color, and then spends the rest of its working life being reproduced...
Games
Walk down the aisle of any retro game store and the box art tells its own history lesson.
Calls to Action
We once ran a simple recording session watching five people use a client's homepage for the first time, no coaching, no script,...
Brand Identity
A client once handed us a brand guide that was, to its credit, beautifully designed, five swatches on a single page, each...
Games
A good in-game tutorial rarely announces itself as one.
Games
A client called me two winters ago, frustrated that her yoga studio's new "Community" page was getting visits but no sign-ups...